India's para athletes
deserve to be seen.
Sportainment India is a talent management and media house built around Indian para-athletes — representing their careers off the field, and bringing their stories to life with depth, dignity and impact.
Athletes first.
Careers always.
Sportainment India is a talent management and media house built around Indian para-athletes — representing their careers off the field and bringing their stories to life with depth, dignity, and impact. We provide structured career guidance, brand positioning, and long-term opportunity mapping while building sustainable commercial pathways through strategic partnerships, public image management, and high-impact content. Our holistic approach nurtures talent, amplifies voices, and opens doors that place para-athletes at the forefront of India’s cultural and commercial landscape.
Indian para-sport is winning more than it ever has, but the commercial side has not caught up. Athletes are still negotiating their own deals, chasing their own sponsors and building their own audiences between training blocks. We take that work off them. Every athlete on our roster gets a plan for the commercial calendar as deliberate as the one they have for the competition calendar.
Our production wing exists to serve that. Because we shoot, edit and publish in-house, we control how an athlete is presented — Reels, carousels, highlight cuts, "Know Your Athlete" profiles and long-form features that show the real person behind the result. Inspiration-driven storytelling, not hardship framing for its own sake. It is what makes an athlete legible to a brand before a single call is made.
We work directly with athletes, coaches and their support teams, and are affiliated with the Paralympic Committee of India, so every story we tell and every deal we sign is accurate, respectful and worth the athlete's name being on it.
What we do
- Talent representation — end-to-end management for para-athletes
- Brand partnerships — sourcing, pitching and negotiating deals
- Sponsorship & funding — decks, dossiers and corporate proposals
- Personal brand — social strategy, content calendars and growth
- Media & PR — interviews, press access and message prep
- Appearances — corporate events, schools, panels and activations
- In-house production — Reels, carousels, profiles and highlight cuts
- Event coverage — live across major Games, plus long-form features
We manage careers,
not just content.
Representation built specifically for para-athletes — commercial, editorial and day-to-day, so athletes can put their attention where it belongs: training and competing.
Brand partnerships & endorsements
Sourcing, pitching and negotiating deals with brands that genuinely fit the athlete — long-term associations over one-off posts.
Sponsorship & funding support
Building athlete decks, performance dossiers and proposals for corporate sponsors, CSR programmes and training-support grants.
Personal brand & social strategy
Handle strategy, content calendars, shoot planning and growth — turning results into a following that lasts beyond one Games.
Media & PR representation
Interview coordination, press access, story pitching and message preparation for national and international media.
Appearances & speaking
Corporate events, school and college programmes, panels and brand activations — booked, briefed and managed end to end.
Career & commercial planning
Mapping the commercial calendar around the competition calendar, so brand commitments never compete with peak training blocks.
The athletes
we cover
Click any athlete to open a full editorial profile — story, honours, medals and what comes next.
To build a platform that showcases India’s para-athletic achievements — creating nationwide awareness, driving meaningful viewership, and building a loyal following for the athletes who have earned their place in the national spotlight.
India's largest-ever Paralympic contingent, at Paris 2024 — up from just 10 athletes at London 2012.
Won across the Paralympics, World Para Athletics Championships and Asian Para Games between 2021 and 2025.
Growth in global para-sport's digital audience over the last three years.
Visibility
Give para-athletes the same production quality and reach as any mainstream sporting story.
Accuracy
Every result, classification, and story is fact-checked before it reaches an audience.
Longevity
Build lasting followings and careers for athletes, not just one-off virality around a single event.
Commonwealth Games
2026 — Glasgow
India's para-athletics contingent delivered its best-ever Commonwealth Games showing: seven medals, three of them gold.
| Athlete | Event | Result |
|---|---|---|
| Dilip Gavit | Men's 100m T47 | Gold |
| Mohammad Basil | Men's 100m T47 | Silver |
| Sharmila Dhankar | Women's Shot Put F57 | Gold |
| Soman Rana | Men's Shot Put F57 | Gold |
| Shubham Juyal | Men's Shot Put F57 | Silver |
| Shilpa K Shyla | Women's Shot Put F57 | Bronze |
| Jhandu Kumar | Para Powerlifting | Bronze |
Next up: Asian Para Games, Nagoya — India targets 100 medals
India heads to Aichi-Nagoya, Japan for the 2026 Asian Para Games, chasing a landmark target of 100 medals. Sportainment India will cover the build-up, selection and competition in full.
From the field
Reels, highlight cuts and behind-the-scenes moments from our coverage.
More on our channels
New Reels, carousels and behind-the-scenes cuts go up on Instagram and YouTube first — full features and athlete documentaries follow on the channel.
Get in touch
For partnerships, athlete features, talent representation or media inquiries, reach out below.
Details
B209, Oberoi Chambers,
Veera Desai Road,
Andheri (W),
Mumbai - 400 063